Simple Pricing. No Surprises.

No. Monthly plans are month-to-month and you can cancel anytime. The setup fee covers the build work we do upfront — after that, you're never locked in.

For IR Local Starter and Pro, we target 14 days from signed agreement to site live. That includes the website build, CRM configuration, form integration, and missed-call automation. Some clients are live in 10 days.

No. That's the whole point. We manage the CRM, the website, and all the automations. You'll get reports from us by email. If you want to log into the CRM, we'll walk you through it — but most clients never do.

Not necessarily. If your current site can support the system, we improve it and connect the CRM and automation layer. If it's costing you jobs — poor mobile experience, no quote form, weak click-to-call, or slow follow-up — we'll tell you honestly and recommend a rebuild. We won't tear down something that's working.

We use local market research, public business and listing data, competitor gaps, service-area signals, and qualification rules to identify likely opportunities in your market. AI helps us organize and score those opportunities so you know who to follow up with first.

When your phone setup supports it, missed calls trigger an automatic text within about 60 seconds: "Hey, got your call — we'll be in touch shortly. Want to book a time?" It keeps the lead warm while you're on a job. We'll confirm the best setup during onboarding.

We built this specifically for local service businesses: roofing, HVAC, plumbing, electrical, landscaping, cleaning, pest control, handyman. If you send estimates and do jobs in a local service area, this works for you.

Yes. The $1,500 pilot is designed as a low-friction entry. If it generates leads you like, we apply it toward your Starter or Pro setup. The pilot connects directly into the full system — nothing gets thrown away.

Ads buy traffic. IR Local builds the system that captures, tracks, and follows up with the opportunities you're already getting — and the new ones we source. Without the system, ads just send leads to a leaky bucket.

Not necessarily. If your current site can support the system, we improve it. If it's actively costing you jobs — no mobile version, no quote form, no click-to-call — we'll tell you honestly and recommend a rebuild. We won't tear down something that's working.

Some improvements can happen quickly — the missed-call text-back alone often recovers leads within the first week. But the first goal is making sure no lead gets missed. Growth compounds as the system improves month over month.

We don't offer hard lead-count guarantees because local market conditions vary. What we do guarantee: the system will be built, installed, tracked, and actively improved every month. If something isn't working, we find out why and fix it — that's what the monthly retainer is for.

We can work alongside them. IR Local focuses specifically on lead capture, follow-up automation, CRM, and conversion discipline — the operational layer most marketing agencies don't touch. If your agency is driving traffic but leads are still slipping, that's exactly where we come in.

No. AI supports parts of the workflow — lead sourcing, scoring, some automations — but the core value is the operating system: website, CRM, follow-up, reporting, and real people overseeing it. We use AI as a tool, not a replacement for judgment.

Your leads, business data, and website content are yours. Hosting and maintenance is managed by us while you're on the monthly plan — no lock-in, no surprises.