Here's Exactly What We Build — and How We Run It

No surprises. No complicated onboarding. You'll know what to expect before you sign anything.

The Full Process

From first call to first lead — in 14 days or less

1

Discovery Call (15 minutes)

We learn your service area, what you do, who your best customers are, and what's working or not. No sales pressure — just a quick audit of where leads are slipping through and what we'd build for you. Free.

2

We Build Your Lead Machine (Days 1–14)

While you're working jobs, we're building your system. This includes:

  • ✓ Mobile-first website (3–5 pages): Home, Services, Service Area, Reviews, Contact
  • ✓ Click-to-call button and quote request form on every page
  • ✓ Local SEO setup — city/service pages, Google Business Profile, schema markup
  • ✓ Simple lead tracker (CRM) — pipeline stages configured for your business
  • ✓ Form → CRM integration — every submission creates a lead automatically
  • ✓ Missed-call text-back — auto-SMS within 60 seconds of a missed call
  • ✓ Hosting setup — everything runs on our infrastructure, managed by us
3

Launch and First Leads (Day 14+)

Your site goes live and we run the AI lead generation pilot — identifying businesses and homeowners in your area actively looking for your services. Leads start flowing into your tracker automatically. You answer the phone and follow up.

4

Monthly Optimization (Ongoing)

Every month, you get a plain-English report showing: leads generated, contacted, estimates scheduled, jobs booked. We monitor the system, update the site, tune the automations, and tell you what we're improving. You don't have to do anything except show up for jobs.

Monthly retainer covers: hosting, maintenance, form and CRM monitoring, lead reports, SEO updates, website edits, and AI workflow tuning.

What You Don't Have to Do

You run the jobs. We run the system.

We built IR Local specifically for tradespeople who don't want to deal with software, logins, or dashboards. Here's what we take off your plate.

No software to learn

You don't need to log into a CRM, update a dashboard, or configure anything. We handle all of it.

No website management

Need a change? Email or call us. We update your site — usually same day. No WordPress logins, no page builders.

No worrying about leads

Every missed call gets an automatic text back. Every form submission becomes a lead in your tracker. Nothing falls through the cracks.

See what's leaking in your current setup

Free 15-minute audit. We'll show you exactly where you're losing leads and what fixing it is worth.

Book Your Free Call →